Jens Majdal Kaarsholm

Jens Majdal Kaarsholm

Director of Design Technology
BIG (Bjarke Ingels Group)

Jens Majdal Kaarsholm, Director of Design Technology at BIG, is an experienced professional in the fields of architecture and technology. Having worked as dedicated BIM professional for more than a decade, Jens have been involved in various large-scale projects around the planet, as well as the implementation of BIM in leading architectural companies such as BIG and Foster and Partners.

Jens has always kept a very open-minded approach to BIM in architecture, with an aim to give the architects as much freedom as possible, and to implement BIM without hindering the design process if possible. Jens brings a yes-hat attitude to most problems and projects, always aiming to find good solutions to complex problems, even if that sometimes requires creative workarounds.


Panel discussion: Pricing, Licensing and Business models: what AEC firms want
In this world nothing is said to be certain, except death and taxes. One might suggest that ‘changing software business models and increasing prices’ should be added to that list. With rapid metastases in licensing and pricing models, customers seem to be at the receiving end of this. Design IT Directors have to cope with rapidly evolving their tech stacks against a backdrop of subscription fees and license model changes. It’s not just one firm, but all firms that are experimenting with extracting the most from their user bases. What do Design IT Directors think of current business models? What licensing models work and don’t work? Pricing has gone from pay once, perpetual, to some software firms wanting a % of the project fee. We have a panel of customers to give us their frank opinions.
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